Joe Fidler was born in Shamokin, a small coal mining community in central Pennsylvania north of Harrisburg. He is a graduate of Shamokin High School and East Stroudsburg University, where he earned his B.S. degree in secondary education. At East Stroudsburg he was a member of the wrestling team and three times president of his class.

After teaching high school and coaching football and wrestling in suburban Philadelphia, Joe sampled careers in medicine, insurance, and contracting, before discovering his true passion for sales. He's spent the last 25 years as a salesman/manager and trainer.

As a salesman he has been a top ten performer (of 500), winning numerous national awards, prizes, and trips. When serving as a Regional Manager, he coached his teams to national recognition in differing sales assignments in Connecticut, New Jersey and Maryland. As Midwest Manager in Chicago, he implemented a sales call strategy, leading his 100 man sales force to new company records in profitability. Promoted to Director of Sales & Marketing Training, he assembled a world-class sales training program that resulted in a record sales performance for 1,000 salespeople, and in winning international recognition from the professional trainers association. This program has since been copyrighted and translated into 20 languages with over 16,000 users worldwide.

As president of Fidler Partners & Associates, Inc., Joe's mission is to help corporations and individuals improve their sales and the quality of their lives through sales-skill training. Our most basic philosophy is that sales skills are acquired through a sequential process over time, not during a single event, and for that reason we offer integrated building block courses that focus on all elements of the sales cycle.