Curriculum
Module 2: Advanced Selling Skills

Description:
Trains participants in advanced sales skills within 2 days

Target Group:
Intended for all sales staff worldwide that have direct customer contact where the opportunity exists to sell products and services and have fundamental selling skills with the knowledge of the eight customer needs

Prerequisite:
Module 1 and Follow-Up

Modular Design:
Consists of the following components:
* Preview
* Session 1: Introduction & Successes/Challenges
* Sesison 2: Identifying Customer Attitudes
* Session 3: Identifying the real customer attitude &
   The 2 Step Approach & Skepticism
* Session 4: Misconception & Objection
* Session 5: Complaint & Indifference
* Session 6: Acceptance with Summary
* Action Session

Deliverables for:
Trainees
8 Session booklets
Mind jogger & pen
Evaluation form
Audio 2--Module Summary on Tape or CD

Trainers
Trainer's Leader Guide
1 Video
Bag








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Fidler Partners & Associates, Inc.
19 Charisma Dr.
Camp Hill, PA 17011
Phone: 717-763-4408 / Fax: 717-763-4409