The "Oh Norman" Diary
Selling today is complex, sophisticated, and demanding. Customers have more choice, more knowledge, and greater expectations than ever before. To manage this business fact-of-life, building a sales culture and developing long-term relationships with customers requires a top-down and bottom-up sales training strategy.

As one of the world’s fastest-growing sales training companies, with clients in North America, Europe and Asia-Pacific, Global Partners has been implementing their unique sales training programs in consultative sales techniques and sales management for more than twenty-two years.

Their book, The "Oh Norman" Diary, provides a comprehensive introduction to consultative selling skills and shows how to instill a sales culture into a business where one does not currently exist. It is targeted at individual sales people and their companies who face the daily challenge of trying to sell to their customers. This fictionalized account of a sales person’s life and his company, is seen through the eyes of Mr. Joe Average: Norman G. Getit. Written by sales people for sales people, this entertaining yet enlightening book shows how the ‘Normans’ of the world can succeed and build lasting customer relationships using consultative selling techniques.

This book shows how sales people and their companies are better off thinking about intelligent and individual strategies that will make their customers more successful. To achieve this, ‘Norman’ starts learning from the customer, using new ways of communicating and adopting a modern approach to selling.